Customer Centric Company The Best Shopping Experience On...

Overview With a mission â€Å"to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon endeavors to offer its customers the lowest possible prices,† Amazon.com and other sellers offer millions of unique new, refurbished, and used items in categories such as books; movies; music games; digital downloads; electronics computers; home garden; toys; kids baby; grocery; apparel; shoes jewelry; health beauty; sports outdoor; and tools, auto industrial. Mission â€Å"To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the Internet.† Vision â€Å"To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices (Amazon, 2014).† Objective â€Å"Not to discount a small number of products for a limited period of time, but to offer low prices every day and apply them broadly across our entire product range.† Values Price Convenience Selection MARKETING ANAYLISIS MARKET SEGMENTATION METHODS CUSTOMER SIZE TYPE Strengths: Amazon is the world’s largest online retailer and manufactures the most successful e-reader product. Currently Amazon has more than 270 million active customer accounts and it dominates the e-reader market share at 73% thanks to its product the Amazon Kindle. 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